Research study

Welcome!

You are invited to take part in a short study about online shopping experiences. Please, read the task carefully before starting.

Your task

Imagine you want to buy a pair of hiking boots for a friend who enjoys hiking.

Try to find a suitable pair of boots within a budget of €150.00.

You will be taken to a webshop where you can browse products and complete a purchase.

Important: This is not a real shop. You will not be charged and you will not be asked for any payment details.

Participation is voluntary and anonymous. You may leave at any time by closing the page. By clicking “Start”, you agree to take part in this study and allow your anonymous interaction data to be used for research purposes.

This study is conducted as part of the TCLoc Master’s programme in Technical Communication and Localization.